MKTG 333 - Marketing Research

Credit(s): 3
Lecture: 3
Non-Lecture: 0
An in-depth study of the fundamentals of marketing research, with emphasis on appropriate methods of survey research. Topics include the role of marketing research in achieving total quality management; principles of research design and exploratory research; survey design and administration; and data analysis techniques. Restricted to School of Business majors. Others may seek permission from the School of Business. Offered every spring.

Prerequisite(s): MKTG 331 and ECON 205 and junior or senior status.