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Sep 07, 2024
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MKTG 337 - Marketing Management Credit(s): 3 Lecture: 3 Non-Lecture: 0 A capstone course covering managerial issues in marketing, including organization of the marketing function; product management; planning and control systems; and sales force management, including recruitment and selection, training, motivation, and supervision. Restricted to School of Business majors. Others may seek permission from the School of Business. Not offered on a regular basis.
Prerequisite(s): MKTG 333 or MKTG 334 and junior or senior status.
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