Mar 29, 2024  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]

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MKTG 339 - International Marketing


Credit(s): 3
Lecture: 3
Non-Lecture: 0
Globalization is the single most significant development in marketing in this century. The reality of a global market and global competition is pervasive. In this course, students will examine and discuss the issues associated with developing, organizing and managing marketing strategies across multiple foreign nations. The challenges faced by the organizations in managing across multiple markets simultaneously are far greater than operating at a “national market expansion” level. A countertrend is also emerging, that is, global trade is becoming increasingly regionalized. This course will provide the students with a set of tools for working in international environment and assist in developing business and marketing strategies for multiple foreign markets. Restricted to School of Business majors. Others may seek permission from the School of Business. Not offered on a regular basis.

Prerequisite(s): MKTG 331  and junior or senior status.



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