COMN 253 - Media Advertising.

Credit(s): 3
Lecture: 3
Non-Lecture: 0
A course examining traditional and contemporary principles, practices, and techniques applied to the design and dissemination of advocacy messages. Covers strategies, tactics, media planning, processes, message construction and best professional practices in today’s environment of integrated marketing communications. Offered every year.

Prerequisite(s): COMN 107.