Jan 02, 2025  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]

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COMN 366 - Mass Media Management

Credit(s): 3
Lecture: 3
Non-Lecture: 0
An examination of the organizational, operational, and legal responsibilities involved in the management of electronic and print-based mass media. The interaction of format with programming, promotions, and distribution in market positioning is given special attention. Offered once every two years.

Prerequisite(s): COMN 160 .


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