COMN 253 - Media Advertising.

2020-2021 Catalog Year

Credit(s): 3
Lecture: 3
Non-Lecture: 0
A course examining traditional and contemporary principles, practices, and techniques applied to the design and dissemination of advocacy messages. Covers strategies, tactics, media planning, processes, message construction and best professional practices in today’s environment of integrated marketing communications.

Prerequisite(s): COMN 107.
Offered: Once Every Other Year