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Nov 14, 2024
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COMN 353 - Advertising as Social Communication 2020-2021 Catalog Year
Credit(s): 3 Lecture: 3 Non-Lecture: 0 An investigation of contemporary advertising as a form of global mass persuasion. The course examines what advertising is as a communication form, its impact on society, how it is shaped and regulated by the social context in which it occurs, and conceptual guidelines for its evaluation. Since the course assumes a critical approach, the interrelationship of advertising with social norms, constraints, and values is examined.
Prerequisite(s): COMN 102 , COMN 103 , and COMN 160 , or permission of instructor. Offered: Every other year
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