Nov 14, 2024  
2020-2021 Undergraduate Bulletin 
    
2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

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COMN 353 - Advertising as Social Communication


2020-2021 Catalog Year

Credit(s): 3
Lecture: 3
Non-Lecture: 0
An investigation of contemporary advertising as a form of global mass persuasion. The course examines what advertising is as a communication form, its impact on society, how it is shaped and regulated by the social context in which it occurs, and conceptual guidelines for its evaluation. Since the course assumes a critical approach, the interrelationship of advertising with social norms, constraints, and values is examined.

Prerequisite(s): COMN 102 , COMN 103 , and COMN 160 , or permission of instructor.
Offered: Every other year



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