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Dec 26, 2024
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COMN 366 - Mass Media Management 2020-2021 Catalog Year
Credit(s): 3 Lecture: 3 Non-Lecture: 0 An examination of the organizational, operational, and legal responsibilities involved in the management of electronic and print-based mass media. The interaction of format with programming, promotions, and distribution in market positioning is given special attention.
Prerequisite(s): COMN 160 . Offered: Once every two years
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