MKTG 339 - International Marketing

2023-2024 Catalog Year

Credit(s): 3
Lecture: 3
Non-Lecture: 0

Globalization is the single most significant development in marketing in this century. The reality of a global market and global competition is pervasive. In this course, students will examine and discuss the issues associated with developing, organizing and managing marketing strategies across multiple foreign nations. The challenges faced by the organizations in managing across multiple markets simultaneously are far greater than operating at a “national market expansion” level. A countertrend is also emerging, that is, global trade is becoming increasingly regionalized. This course will provide the students with a set of tools for working in international environment and assist in developing business and marketing strategies for multiple foreign markets.

Prerequisite(s): Proficiency in Basic Requirements and MKTG 331
Restricted to: School of Business Majors, Others may seek permission from the School of Business

Class Restriction: Junior, Senior
Offered: Not on a Regular Basis