MKTG 331 - Marketing

2018-2019 Catalog Year

Credit(s): 3
Lecture: 3
Non-Lecture: 0
A study of the principles, concepts, and managerial policies pertaining to the marketing function within organizations. This course will focus upon the total quality management of the marketing function; consumer behavior; market research and information systems; policies pertaining to product and service development, pricing, promotion, physical distribution and sales; and the external marketing environment (e.g., law and ethics, globalization, technological change, and demographic diversity in the marketplace).

Prerequisite(s): Junior or senior status.
Restricted to: School of Business majors. Others may seek permission from the School of Business.