Marketing Minor

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The Marketing minor prepares students for a variety of career paths through specialized study of all facets of the marketing function in organizations large and small. The courses are designed with a focus on theory and application through real-world projects.

Open to Business Administration, Accounting, and Economics majors only. Students applying to the Marketing minor must have been admitted to the School of Business.

Total Credits Required to Complete Minor: 18

Basic Requirements (12 Credits)

MKTG 331 - Marketing Credit(s): 3
MKTG 333 - Marketing Research Credit(s): 3
MKTG 334 - Advertising and Promotion Management Credit(s): 3
MKTG 338 - Digital Marketing Credit(s): 3

Elective Requirement: (6 credits)

Marketing courses at the 300 or 400 level (not including required courses or directed studies)

Note

Internship Note:

Students who choose MKTG 395, Internship, for one of the Marketing minor elective courses may only use a maximum of 3 credits towards the elective requirement of 6 credits. The learning activities and experience must be approved prior to starting the internship. No student will be permitted to get credit for a past internship (after the fact) in fulfillment of the Marketing minor.