Marketing, B.S.

Program Learning Outcomes

Competency Goal 1: Our learners will have strong analytical skills.

Competency Goal 2: Our learners will have strong quantitative skills.  

Competency Goal 3: Our learners will have effective communications skills.  

Competency Goal 4: Our learners will have a thorough understanding of various functional areas of business.  

Competency Goal 5: Our learners will have a multidimensional understanding of social responsibility.

General Education Requirements (30-40 Credits)

Prerequisite coursework may be required to satisfy certain General Education courses and will count as elective credit.

Total Credits Required to Complete Major: 60

Basic Requirements: (51 Credits)

• MGMT 095 - Excel Tutorial Credit(s): 0
• MGMT 100 - Introduction to Business and Economics in Society Credit(s): 3
• ACCT 102 - Introduction to Financial Accounting Credit(s): 3
• ACCT 103 - Introduction to Managerial Accounting Credit(s): 3
• ECON 110 - Introductory Microeconomics Credit(s): 3
• ECON 112 - Introductory Macroeconomics Credit(s): 3
• ECON 205 - Business and Economic Statistics Credit(s): 3
• DANL 201 - Introduction to Programming in R Credit(s): 3
• DANL 101 - Introduction to Data Analytics Credit(s): 3
• MGMT 263 - Business Law I Credit(s): 3
• MGMT 300 - Organizational Behavior Credit(s): 3
• MKTG 331 - Marketing Credit(s): 3
• MGMT 390 - Strategic Management Credit(s): 3
• FNCE 311 - Managerial Finance Credit(s): 3
• MGMT 355 - Production and Operations Management Credit(s): 3
• MKTG 333 - Marketing Research Credit(s): 3
• MKTG 338 - Digital Marketing Credit(s): 3
• MKTG 341 - Consumer Behavior Credit(s): 3

Elective Requirements: (9 Credits)

Choose 3 electives for 9 credits:

• MKTG 332 - Product and Brand Management Credit(s): 3
• MKTG 334 - Advertising and Promotion Management Credit(s): 3
• MKTG 337 - Marketing Management Credit(s): 3
• MKTG 339 - International Marketing Credit(s): 3
• MKTG 342 - Sales Management Credit(s): 3
• MKTG 395 - Internship Credit(s): 1-15

Related Requirements: (7 Credits)

• 1.  MATH 213 - Applied Calculus Credit(s): 4 or
• MATH 221 - Calculus I Credit(s): 4
• 2.  INTD 205 - Business Communications Credit(s): 3

Sample Course Map

For students who matriculated prior to Fall 2022: please select the bulletin year in which you entered the college (matriculated) at the top right of this page.

Curriculum Map  

• First Year
  • Fall - 16 Credits
    • ACCT 102 - Introduction to Financial Accounting  Credit(s): 3
    • ECON 110 - Introductory Microeconomics  Credit(s): 3
    • MGMT 095 - Excel Tutorial  Credit(s): 0
    • MGMT 100 - Introduction to Business and Economics in Society  Credit(s): 3
    • WRTG 105 - Writing Seminar: (subtitle)  Credit(s): 3
    • World Language 101 - Credit(s): 4
  • Spring - 16 Credits
    • ACCT 103 - Introduction to Managerial Accounting  Credit(s): 3 
    • ECON 112 - Introductory Macroeconomics  Credit(s): 3
      • Counts for Global Society: CGC
    • DANL 101 - Introduction to Data Analytics  Credit(s): 3 
    • ECON 205 - Business and Economic Statistics  Credit(s): 3
      • Counts for Math/Quantitative Reasoning
    • World Language 102 - Credit(s): 4
• Second Year
  • Fall - 16 Credits
    • DANL 201 - Introduction to Programming in R  Credit(s): 3
    • INTD 205 - Business Communications  Credit(s): 3
    • Natural Science with lab - Credit(s): 4
    • Global Society: DPP - Credit(s): 3
    • Global Society: CAI - Credit(s): 3
  • Spring - 17 Credits
    • MGMT 263 - Business Law I  Credit(s): 3
    • FNCE 311 - Managerial Finance  Credit(s): 3
    • MATH 213 - Applied Calculus  Credit(s): 4
    • Global Society: WCV - Credit(s): 4
    • GLobal Society: SST - Credit(s): 3
• Third Year
  • Fall - 13 Credits
    • MKTG 331 - Marketing  Credit(s): 3
    • MGMT 300 - Organizational Behavior  Credit(s): 3
    • Electives - Credit(s): 7
  • Spring - 14 Credits
    • MGMT 355 - Production and Operations Management  Credit(s): 3
    • MKTG 333 - Marketing Research  Credit(s): 3
    • MKTG 341 - Consumer Behavior  Credit(s): 3
    • Electives - Credit(s): 5
• Fourth Year
  • Fall - 14 Credits
    • MKTG 338 - Digital Marketing  Credit(s): 3
    • MKTG 3xx Elective - Credit(s): 3
    • MKTG 3xx Elective - Credit(s): 3
    • Electives - Credit(s): 5
  • Spring - 14 credits
    • MGMT 390 - Strategic Management  Credit(s): 3
    • MKTG 3xx Elective - Credit(s): 3
    • Integrative and Applied Learning - Credit(s): 3
    • Electives - Credit(s): 5

Total Credit Hours: 120

Note: Variation in the order of courses is possible, depending upon prerequisites. Consult course information in the bulletin or your academic advisor to customize your eight semester plan.  

KEY - Participation in a Global Society (PGS)

Attributes:

Sub Areas

Learning Areas