Feb 22, 2024  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]

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MKTG 331 - Marketing


Credit(s): 3
Lecture: 3
Non-Lecture: 0
A study of the principles, concepts, and managerial policies pertaining to the marketing function within organizations. This course will focus upon the total quality management of the marketing function; consumer behavior; market research and information systems; policies pertaining to product and service development, pricing, promotion, physical distribution and sales; and the external marketing environment (e.g., law and ethics, globalization, technological change, and demographic diversity in the marketplace). Restricted to School of Business majors. Others may seek permission from the School of Business.

Prerequisite(s): Junior or senior status.



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