MKTG 331 - Marketing

Credit(s): 3
Lecture: 3
Non-Lecture: 0
A study of the principles, concepts, and managerial policies pertaining to the marketing function within organizations. This course will focus upon the total quality management of the marketing function; consumer behavior; market research and information systems; policies pertaining to product and service development, pricing, promotion, physical distribution and sales; and the external marketing environment (e.g., law and ethics, globalization, technological change, and demographic diversity in the marketplace). Restricted to School of Business majors. Others may seek permission from the School of Business.

Prerequisite(s): Junior or senior status.