MKTG 333 - Marketing Research

2023-2024 Catalog Year

Credit(s): 3
Lecture: 3
Non-Lecture: 0

An in-depth study of the fundamentals of marketing research, with emphasis on appropriate methods of survey research. Topics include the role of marketing research in achieving total quality management; principles of research design and exploratory research; survey design and administration; and data analysis techniques.

Prerequisite(s): Proficiency in Basic Requirements and MKTG 331 and ECON 205
Restricted to: School of Business Majors, Others may seek permission from the School of Business

Class Restriction: Junior, Senior
Offered: Every Spring Semester