MKTG 338 - Digital Marketing

2023-2024 Catalog Year

Credit(s): 3
Lecture: 3
Non-Lecture: 0

To thrive in this new digital age, marketers must rethink their strategies for the 4Ps and adapt them to today’s new environment. This course is designed to help marketing students learn the art of managing a virtual market place and develop product, pricing, placement and promotion strategies relevant to this new model of business. Paraphrasing Philip Kotler’s definition of marketing, Digital Marketing is the process of building and maintaining customer relationships through on-line activities to facilitate the exchange of product and services that satisfy the goals of both customers and sellers. Although the use of digital technology is the key to Digital Marketing, this course is not designed to create experts in web page programming languages.

Prerequisite(s): Proficiency in Basic Requirements and MKTG 331
Restricted to: School of Business Majors

Class Restriction: Junior, Senior
Offered: Every Fall Semester