Nov 21, 2024  
2023-2024 Undergraduate Bulletin 
    
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2023-2024 Undergraduate Bulletin [ARCHIVED CATALOG]

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MUSC 202 - Introduction to Music Business and Entrepreneurship

2023-2024 Catalog Year

Credit(s): 3
Lecture: 3
Non-Lecture: 0


Every independent musical venture, whether it is forming a band with friends or making music videos for YouTube, is-in part-an entrepreneurial venture. It is important for anyone who wants to pursue music professionally or semi-professionally to have a grounded understanding of yesterday’s music industry (ticket/merch/music sales, publishing, recording), as well as the new directions of tomorrow’s music industry (Artificial Intelligence, FinTech, Tiktok Influencers). MUSC 202 - Music Entrepreneurship will equip students with ideas and strategies on how to seek and identify opportunities, develop business models, and market a brand in both for-profit and nonprofit organizations.


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