Marketing Minor

Print Degree Planner (opens a new window) |

The Marketing minor prepares students for a variety of careers paths through specialized study of all facets of the marketing function in organizations large and small. The courses are designed with a focus on theory and application through real-world projects.

Open to Business Administration, Accounting, and Economics majors only. Students applyng to the Marketing minor must have been admitted to the School of Business.

Total Required for the Minor: 18 Credits

Basic Requirements (12 Credit Hours)

MKTG 331 - Marketing Credit(s): 3
MKTG 333 - Marketing Research Credit(s): 3
MKTG 334 - Advertising and Promotion Management Credit(s): 3
MKTG 338 - Internet Marketing Credit(s): 3

Choose two electives from:

MKTG 339 - International Marketing Credit(s): 3
MKTG 341 - Consumer Behavior Credit(s): 3
MKTG 342 - Sales Management Credit(s): 3
MKTG 395 - Internship/Seminar Credit(s): 3