Marketing Minor

The Marketing minor prepares students for a variety of career paths through specialized study of all facets of the marketing function in organizations large and small. The courses are designed with a focus on theory and application through real-world projects.

Open to all majors.

Total Credits Required to Complete Minor: 18

Basic Requirements (12 Credits)

MKTG 200 - Marketing Credit(s): 3
MKTG 333 - Marketing Research Credit(s): 3
MKTG 334 - Advertising and Promotion Management Credit(s): 3
MKTG 338 - Digital Marketing Credit(s): 3

Elective Requirement: (6 credits)

Marketing courses at the 300 or 400 level (not including required courses or directed studies)

Footnotes:

Internship Note:

Students who choose MKTG 395 (internship) for one of the Marketing minor elective courses may only use a maximum of 3 credits towards the elective requirement of 6 credits. The learning activities and experience must be approved prior to starting the internship. No student will be permitted to get credit for a past internship (after the fact) in fulfillment of the Marketing minor.