MKTG 334 - Advertising and Promotion Management

Credit(s): 3
Lecture: 3
Non-Lecture: 0
An in-depth study of the fundamentals of promotion management and marketing communications. Topics include the consumer behavioral foundations of marketing communications, sales management and personal selling, advertising, sales promotion, public relations, publicity, and the role of integrated marketing communications in marketing management and total quality management. Restricted to School of Business majors. Others may seek permission from the School of Business. Offered every fall.

Prerequisite(s): MKTG 331 and junior or senior status.