MKTG 337 - Marketing Management

2019-2020 Catalog Year

Credit(s): 3
Lecture: 3
Non-Lecture: 0
A capstone course covering managerial issues in marketing, including organization of the marketing function; product management; planning and control systems; and sales force management, including recruitment and selection, training, motivation, and supervision.

Prerequisite(s): MKTG 333 or MKTG 334 and junior or senior status.
Offered: Not on a regular basis
Restricted to: School of Business majors. Others may seek permission from the School of Business.