COMN 253 - Media Advertising.

2019-2020 Catalog Year

Credit(s): 3
Lecture: 3
Non-Lecture: 0
A course examining traditional and contemporary principles, practices, and techniques applied to the design and dissemination of advocacy messages. Covers strategies, tactics, media planning, processes, message construction and best professional practices in today’s environment of integrated marketing communications.

Prerequisite(s): COMN 107.
Offered: Every year