COMN 353 - Advertising as Social Communication

2019-2020 Catalog Year

Credit(s): 3
Lecture: 3
Non-Lecture: 0
An investigation of contemporary advertising as a form of global mass persuasion. The course examines what advertising is as a communication form, its impact on society, how it is shaped and regulated by the social context in which it occurs, and conceptual guidelines for its evaluation. Since the course assumes a critical approach, the interrelationship of advertising with social norms, constraints, and values is examined.

Prerequisite(s): COMN 102, COMN 103, and COMN 160, or permission of instructor.
Offered: Every other year