Apr 27, 2024  
2019-2020 Undergraduate Bulletin 
    
2019-2020 Undergraduate Bulletin [ARCHIVED CATALOG]

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COMN 366 - Mass Media Management


2019-2020 Catalog Year

Credit(s): 3
Lecture: 3
Non-Lecture: 0
An examination of the organizational, operational, and legal responsibilities involved in the management of electronic and print-based mass media. The interaction of format with programming, promotions, and distribution in market positioning is given special attention.

Prerequisite(s): COMN 160 .
Offered: Once every two years



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