MKTG 334 - Advertising and Promotion Management

2021-2022 Catalog Year

Credit(s): 3
Lecture: 3
Non-Lecture: 0
An in-depth study of the fundamentals of promotion management and marketing communications. Topics include the consumer behavioral foundations of marketing communications, sales management and personal selling, advertising, sales promotion, public relations, publicity, and the role of integrated marketing communications in marketing management and total quality management.

Prerequisite(s): Proficiency in Basic Requirements and MKTG 331
Restricted to: School of Business Majors, Others may seek permission from the School of Business
Class Restriction: Junior, Senior
Offered: Every Fall Semester