MGMT 340 - Innovation Management

2020-2021 Catalog Year

Credit(s): 3
Lecture: 3
Non-Lecture: 0
This course is focused on understanding the organizational implications of a very important activity of the firm; i.e., learning and innovating. Students will explore the concepts and methods used to identify and explore the opportunities and to assume the risk(s) for new ventures both greenfield and intrapreneurial. Students will use creative problem-solving processes to find, define, solve and plan for implementation of issues surrounding real business opportunities.

Prerequisite(s): Proficiency in Basic Requirements and MKTG 331, MGMT 300
Offered: Not on a regular basis
Restricted to: School of Business majors and minors
Class Restriction: Junior, Senior