COMN 300 - Introduction to Strategic Communication

2022-2023 Catalog Year

Credit(s): 4
Lecture: 4
Non-Lecture: 0
The course is designed to introduce the foundational principles of strategic communication to undergraduate majors. It focuses on two major disciplines of strategic communication, public relations and advertising and emphasizes the essential elements as well as the fundamental process of the two. Through integrating public relations and advertising, the course aims to help students understand the key principles as well as concepts of strategic communication. The course introduces the strategic perspective of communication for students who plan to pursue further education in communication. It is also beneficial to students who are planning careers in other areas that require or desire an understanding of strategic communication practices, such as public relations and advertising.

Prerequisite(s): COMN 100
Offered: Every Year